Brand

Lore Group

Six independent city hotels shaped by historic buildings, neighbourhood life, and a shared design studio.

Lore Group's current branded portfolio contains six operating hotels in Amsterdam, London, Washington, D.C., and New York. Pulitzer Amsterdam threads 223 rooms through 25 historic canal houses. Sea Containers London occupies a 359-key riverside landmark on the South Bank. Riggs transforms Washington's former Riggs National Bank, while nearby Lyle recasts an Art Deco apartment building as a residential-feeling hotel. One Hundred Shoreditch is an East London social hub, and Hotel Park Ave gives the collection a NoMad address in Manhattan. Each property retains its own name, visual language, restaurants, and relationship to its neighbourhood. Lore's in-house design team supplies continuity through narrative interiors and adaptive reuse rather than a repeated brand template. The official Lore directory also shows Kimpton De Witt, which Lore manages but which carries the separate Kimpton and IHG brand. It is therefore excluded from this Lore-branded count, consistently with the official Lore DISCOVERY portfolio.

Open hotels
6
Cities
4
Loyalty
GHA DISCOVERY

Lore Group FAQ

How many Lore Group hotels are in the Hotel Flock guide?
We have reviewed 6 Lore Group properties across destinations including New York, Washington, D.C., London, Amsterdam.
When was Lore Group founded?
Lore Group was founded in 2018 by Lothian Hotel Holdings.
What is Lore Group's philosophy?
Six independent city hotels shaped by historic buildings, neighbourhood life, and a shared design studio.
Does Lore Group have a loyalty program?
DISCOVERY Dollars, direct member rates, and recognition across six hotels. Lore DISCOVERY connects the six-hotel portfolio to GHA DISCOVERY. Members receive eligible direct rates, earn DISCOVERY Dollars on qualifying activity, and can redeem D$ across participating Lore and GHA hotels.
What types of properties does Lore Group operate?
Lore Group properties in our guide include City hotels.
What are the highest-rated Lore Group hotels?
Our top-scoring Lore Group properties include Lyle Washington DC (9.0/10), Hotel Park Ave (8.9/10), Riggs Washington DC (8.8/10).
How does Hotel Flock rate Lore Group?
We score each Lore Group property individually on design, service, dining, and value — not as a brand average. See Our Standards for the full rubric.

Loyalty & booking

DISCOVERY Dollars, direct member rates, and recognition across six hotels

Lore DISCOVERY connects the six-hotel portfolio to GHA DISCOVERY. Members receive eligible direct rates, earn DISCOVERY Dollars on qualifying activity, and can redeem D$ across participating Lore and GHA hotels.

Points: yesLore DISCOVERYParent: GHA DISCOVERY

How it works

Join GHA DISCOVERY without charge and attach the membership to an eligible Lore booking. Qualifying room and on-property purchases earn a tier-based percentage back in DISCOVERY Dollars. D$ can be applied to eligible hotel charges and participating experiences, with one D$ denominated as one US dollar under current programme rules. Silver membership begins at enrolment, while higher tiers use qualifying nights, stays, spend, or participating brands visited. Availability-based recognition can include upgrades, early arrival, and late departure. Compare the direct member rate and expected D$ return with any qualified luxury-advisor package before booking.

What to expect

  • Eligible direct member rates at participating Lore hotels
  • Earn and redeem DISCOVERY Dollars on qualifying hotel activity
  • Tier recognition and availability-based room benefits
  • Local offers and destination-focused member experiences

Who should care

Repeat visitors to Lore hotels, travellers combining London, Amsterdam, New York, and Washington, and members who already use other GHA brands.

Who can ignore it

Guests on excluded rates, or travellers whose advisor benefits provide more certain value than the member rate, expected D$ return, and status recognition.

The current official GHA page identifies Pulitzer Amsterdam, Sea Containers London, One Hundred Shoreditch, Riggs Washington DC, Lyle Washington DC, and Hotel Park Ave NYC. Kimpton De Witt is not part of that Lore DISCOVERY portfolio.