Brand

Viceroy Hotels & Resorts

Ten individual hotels united by expressive design and a strong connection to place.

Viceroy Hotels & Resorts began in Los Angeles in 1999 and now operates 10 current hotels across the United States, Mexico, the Caribbean, Portugal, and Serbia. The collection is deliberately varied: water defines the architecture at Los Cabos, rainforest and the Pitons frame Sugar Beach, ski terrain anchors Snowmass and Kopaonik, and urban hotels translate the brand through the specific character of Chicago, Santa Monica, and Washington. The official directory also markets three African Bush Camps lodges through a partnership, but they are not Viceroy-branded hotels and are excluded from this portfolio. The Observatory in Sun Valley and Viceroy Park Avenue are also excluded until they open. Viceroy participates in GHA DISCOVERY, giving direct-booking members a real rewards currency, published status thresholds, and recognition across the wider alliance.

Open hotels
10
Founded
Los Angeles, 1999
Loyalty
GHA DISCOVERY

Viceroy Hotels & Resorts FAQ

How many Viceroy Hotels & Resorts hotels are in the Hotel Flock guide?
We have reviewed 10 Viceroy Hotels & Resorts properties across destinations including Washington, D.C., Soufrière, Chicago, Kopaonik.
When was Viceroy Hotels & Resorts founded?
Viceroy Hotels & Resorts was founded in 1999 by The Kor Group.
What is Viceroy Hotels & Resorts's philosophy?
Ten individual hotels united by expressive design and a strong connection to place.
Does Viceroy Hotels & Resorts have a loyalty program?
DISCOVERY Dollars and four recognition tiers. Viceroy DISCOVERY is the brand entry point to GHA DISCOVERY. Members receive recognition from joining, earn DISCOVERY Dollars on eligible hotel spend, and can redeem D$ toward stays, dining, spa treatments, upgrades, and other participating charges.
What types of properties does Viceroy Hotels & Resorts operate?
Viceroy Hotels & Resorts properties in our guide include City, Beach, Mountain, Resort hotels.
What are the highest-rated Viceroy Hotels & Resorts hotels?
Our top-scoring Viceroy Hotels & Resorts properties include Hotel Zena Washington DC (9.0/10), Viceroy Snowmass (9.0/10), Sugar Beach, A Viceroy Resort (8.9/10).
How does Hotel Flock rate Viceroy Hotels & Resorts?
We score each Viceroy Hotels & Resorts property individually on design, service, dining, and value — not as a brand average. See Our Standards for the full rubric.

Loyalty & booking

DISCOVERY Dollars and four recognition tiers

Viceroy DISCOVERY is the brand entry point to GHA DISCOVERY. Members receive recognition from joining, earn DISCOVERY Dollars on eligible hotel spend, and can redeem D$ toward stays, dining, spa treatments, upgrades, and other participating charges.

Points: yesViceroy DISCOVERYParent: GHA DISCOVERY

How it works

Join free at Silver level and book an eligible rate, preferably through Viceroy or another qualifying direct channel. Members receive a published member rate and earn a percentage of eligible spend back in DISCOVERY Dollars. D$ can be applied to eligible hotel charges at checkout. Gold requires two stays or USD 1,000 in eligible spend. Platinum requires 10 nights, USD 5,000 in spend, or stays with two participating brands. Titanium requires 30 nights, USD 15,000 in spend, or stays with three brands. Benefits and earning exclusions follow the current GHA DISCOVERY terms, so confirm eligibility before choosing a rate.

What to expect

  • Member rates, currently advertised as up to 10 percent below eligible public rates
  • Earn DISCOVERY Dollars on eligible hotel purchases, with the percentage increasing by tier
  • Redeem D$ toward eligible rooms, upgrades, dining, spa treatments, and other hotel charges
  • Tier recognition, room upgrades when available, local offers, and member experiences

Who should care

Repeat Viceroy guests, travellers who also stay with other GHA brands, and guests with meaningful on-property dining or spa spend that can earn D$.

Who can ignore it

One-time guests using an ineligible rate, or travellers whose advisor benefits clearly exceed the member-rate discount, expected D$ return, and status recognition.

The official Viceroy page states that eligible earning ranges from 4 to 7 percent in D$, depending on tier. Taxes and other excluded charges follow current programme terms.