The London EDITION: 1835 Georgian revival palace on Berners Street designed by Ian Schrager with Berners Tavern, and Punch Room

Reigning with dramatic 1835 Georgian revival and Ian Schrager boutique grand palace architectural nobility along historic Berners Street in Fitzrovia, London, United Kingdom (just steps from Oxford Street, Soho, Charlotte Street dining, and Tottenham Court Road Elizabeth Line, 30 minutes from London Heathrow Airport), The London EDITION opened within five landmark Georgian townhouses. Conceived by boutique visionary Ian Schrager and designed by Yabu Pushelberg, the 173-room luxury palace combines historic carved English plasterwork with cinematic modernist luxury. Centered around world-famous Chef Jason Atherton’s breathtaking dining institution Berners Tavern (with its soaring 18-foot ceilings lined floor-to-ceiling with museum-framed paintings), the legendary reservations-only speakeasy Punch Room, the vibrant Lobby Bar with Donald Judd stainless steel orb, and bespoke in-room wellness amenities, this property is London’s ultimate social grand palace.

Arrival introduces travelers to unvarnished London cinematic glamour and Berners Street historic splendour: liveried footmen greet guests beneath the monumental arched glass canopy on Berners Street before entering the soaring Georgian lobby salon with Belle Époque plasterwork, Donald Judd’s colossal polished silver orb, signature Le Labo black tea scent, and chilled English sparkling wine or artisanal herbal tea with warm warm Gougères canapés. Day-one logistics focus on coordinating bespoke London couture, art, and nightlife pursuits: walking two minutes into the indie fashion boutiques and art galleries of Soho and Fitzrovia (steps away), private guided morning strolls through the British Museum (10 minutes away), private VIP shopping consultations on New Bond Street (10 minutes away), working out in the state-of-the-art 24-hour fitness center, indulging in customized in-room aromatherapy wellness therapies, sipping bespoke 19th-century milk punches in the fire-lit wood-paneled salon of Punch Room, and reserving a coveted booth beneath the gilded chandeliers at Berners Tavern.

Palace living balances active London cultural discovery with serene Fitzrovia townhouse sanctuary wellness: The EDITION Wellness offerings feature in-room luxury spa therapies, personal training, and treatments utilizing organic English botanicals and custom Le Labo skincare. Dining is an extraordinary Modern British culinary summit: elevated seasonal gastronomy at Berners Tavern by Jason Atherton (celebrated for Orkney scallop carpaccio, Dingley Dell pork belly, prime steaks, and international Grand Crus), punch mixology in Punch Room, craft cocktails in the Lobby Bar, and 24-hour in-room royal dining.

Accommodations comprise 173 rooms and luxury executive suites styled by Yabu Pushelberg in warm dark walnut boiserie, bespoke George Smith tufted leather furniture, deep freestanding soaking bathtubs, and large historic sash windows or private furnished rooftop terraces framing Fitzrovia and London rooftops ranging from 30 to 110 square metres. Each residence features plush king beds with custom linens, and marble bathrooms with deep soaking bathtubs, embedded TV mirrors, and custom Le Labo black tea amenities.

Design purists, Jason Atherton culinary collectors, and luxury travelers seeking Fitzrovia Berners Street location, Berners Tavern, and Punch Room speakeasy should book The London EDITION without hesitation. Grounded review consensus confirms legendary standing with a 4.9 out of 5 on Tripadvisor across 11,800 reviews and a 4.9 out of 5 on Google across 17,200 reviews.